Growth · Marketing
Campaigns joined to the revenue they turned into.
Included from Professional upward.
Marketing counts leads, sales counts deals, and nobody joins the two — so spend is argued about rather than measured.
What it does
Campaigns and the leads they actually produced.
- 01
Campaigns as records
What ran, when, and against which audience.
- 02
Leads attributed to them
Leads carry where they came from, into the same pipeline sales works.
- 03
One contact database
Marketing and telecalling work the same contacts sales does.
For example
Did that campaign pay for itself?
- 1A campaign runs against a defined audience.
- 2Leads arrive carrying where they came from.
- 3They land in the same pipeline the sales team already works — not a separate marketing database.
- 4Some convert into deals, then into projects, then into invoices.
- 5The campaign now has a revenue number attached to it.
The question is answered in the same system that raised the invoice, so it stops being an argument about attribution.
How it runs
In, through, out
A campaign runs
Leads arrive attributed to it
They convert, and the campaign has a revenue number
The question 'did that campaign pay for itself' has an answer in the same system that raised the invoice.
It does not work alone
What Marketing is connected to
The point of one set of records is that these are not integrations. They read the same rows.